How To Market Your Book Before It’s Released

One of the biggest mistakes that you can make as an author is to forget about your marketing plan until your book is actually printed. You need to step onto the marketing platform early in the process. Even if you get published traditionally, you must have a marketing platform built, and you’re the one to build it. Marketing your work before it has been published is called pre-marketing, and it’s a great way to ensure that you will sell a lot of copies. It might be difficult to think of your own pre-marketing plan, so here are a few first steps to get you started.

Step 1: Set up a simple blog or website

The internet is a wonderful way to get the word out about your new book. Start creating interest by publishing a preview of your book on a web site or blog. Then, periodically update the site or blog to keep the content fresh. You can set up a blog for free at

Step 2: Utilize the power of social media

As soon as you can, get your website or blog out in front of people’s eyes using social media sites like Facebook and Twitter, and social bookmarking sites like,, and This will give you a good start to get people to visit your website. Remember that social media begins with building relationships, so don’t make the mistake of simply speaking about your book. Build the relationships first and the book sales will follow.

Click here for two more steps.

Let Book coach, Graphic Artist, Author and Photographer, Kristen Eckstein show you how to create your own Bestseller at