How to put your keywords to work

We all know what keywords are, how to find them and why they are important. But are you sure how to use them? Here are a few ways that you can apply keywords to your site in order to make them work for you and improve your ranking.

Optimize your content. Keywords will only be helpful to you if they appear organically within your site content. What does that mean? It means they must be part of your copy without seeming forced or out of place.

For example: Take the keyword phrase “terrible twos”.

Organic – “The terrible twos can be extremely difficult to manage.”

Inorganic – “A difficult toddler who has the terrible twos might be in the terrible twos stage.”

Believe it or not, search engines (particularly Google) are smart enough to recognize content that is inorganically loaded with keywords. Weaving keywords throughout your website content takes time, expertise and strong writing skills. If you are not equipped to do this, consider hiring a professional copywriter who is well versed in SEO and able to write quality keyword-driven content for your site.

Meta Tags. Meta tags are the information that is included in the header of your website on each page. Viewers to your website can not see meta tags, but they can be viewed in HTML. They provide information to browsers as well as search engines which ultimately impacts your rankings. If your meta tags are named correctly, they will help with your SEO efforts.

Meta keyword tags should always: include keywords that you have specifically chosen to optimize; be separated by commas, not spaces; only appear once; and are frequently updated and continually managed.

While keywords can be put to use in many ways, content and meta tags are a great place to start. Conquering these two aspects of keyword SEO is an essential piece to the puzzle and will help to ensure your SEO campaign is a success.

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