How to Self-Publish Your Own Book – Lesson 5: Profit-Generating Strategies For Your Book

While there has to be a concerted marketing and publicity campaign once your book has been published, activities to promote your book should begin even before it has been released. In fact, along with planning on the content for your book, you should also plan for the promotion of your book. You need to have a clear understanding of the market that exists for the book you are about to write and how you can maximize the exposure in that market.

Before you started writing your book you may have carried out a preliminary market research to find out who your readers are going to be. Once the writing of the book is done and as you are waiting for it to be published, you need to start taking steps to reach out to your target market. How will you tell them what your book is about so that it generates instant interest, why do you think it will prove to be helpful, what motivated you to write it in the first place and most importantly, why do you think they should spend money to buy your book.

You can now do all the above through a combination of strategies, some traditional and some non-traditional, but all aimed at generating profits for you.

  1. Have an online presence.

    In the present day and age, you simply cannot do without an Internet presence. Have a professionally designed website for your book (this could be part of your publishing company website or an independent one just for the book) that effectively showcases your book, talks about you as an expert author, highlights the cover, discusses the main points in the book, provides reviews and testimonials and of course, has a place where one can purchase the book online. Remember the website needs not to be elaborate or extravagant; a website with complete information is far more effective in attracting customers than an expensive one with incomplete or confusing information. You could also consider having an online media room as part of this website.

  2. Gather marketing and promotional ideas.

    You can gather a group of friends and family members who have taken an interest in your project to brainstorm marketing ideas. You could seek their help in understanding various groups of prospective readers and possible places where you could find them. Ask your friends to list as many places as possible – where do they shop, have lunch, meet for coffee; what kind of organizations could they belong to; what kind of jobs might they have and what kind of hobbies. Use a spreadsheet to note all this down. At the end of the discussion, you will have a very comprehensive view of where you are most likely to find your prospective readers.

  3. Submit online articles.

    Your book probably is a goldmine of ideas. You can write up a short article on each one of these points and submit it to publications that cater to your target audience. Have a short blurb about you and what motivated you to write the book. This will appear at the end of each article.

  4. Participate in book fairs.

    Book fairs are a great way to get in touch personally with prospective readers. You can speak to them directly about what made you write the book and why you believe people will find it useful. It is possible that many people will be moved by your conviction and make outright purchases.

  5. Give free presentations and seminars.

    In order to increase the visibility of your book, you may want to give free presentations or seminars at local bookstores or libraries. You will be able to give the bookseller some added publicity, connect directly with prospective readers and also enhance your reputation as an expert in the field of your knowledge.  However, you have to ensure that you are comfortable speaking before a group of people. If not, hire a speaking coach for a few months to get used to speaking before crowds.

  6. Have a press kit ready at all times.

    As soon as your book is ready to be released, you should also have a press kit ready with it. This will typically contain a news release with relevant information about the book and the author, favorable testimonials and reviews, sample book cover and upcoming appearances. This will at least help you get a foot in the door of local TV and radio stations and will make local publications take notice.

We hope that through this blog series you have found the information and guidance you needed to self-publish your own book successfully. We also hope that you will treat it as a useful reference even as you write, publish and market future books.