SEO (Search Engine Optimization) – What Can You Start With Today?

  1. Analyze the SERPs (Search Engine Results Pages) for your keywords. Who is ranking (aka competitor)? What do you see that they are doing effectively/ineffectively? Learn more about your competition. I tell clients – tell me your top 3 competitors.
  2. Create a list of your competition – again focus on at least the top 3 competitors.
  3. Resources that can help you:
    • Yahoo Site Explorer
    • Google Analytics
    • Google Webmaster Tools
    • Bing Webmaster Center
  4.  Check Google, Bing and Yahoo to make sure the site you want ranked in the search engines is being indexed. The tool I use to help get a client’s website indexed – is by submitting their sitemap through the Webmaster Tools and WordPress.org Plugin: Google XML Sitemaps

Speak Your Mind