How Can I Customize SEO On My Site?

  1. Check to see if your theme has SEO Settings? If so – click and review and apply changes as you wish.
  2. If your theme doesn’t have SEO Settings – then you are still in luck –’s amazing plugins (of course!) – install All In One SEO Pack plugin.
    • When you use this plugin – make sure you have the Home Page set the way you want it, Post Title as “%post_title% and Page Title as %page_title% | %blog_title%
    • You may wish to apply “Noindex” to your archives and tag pages – as these are duplicate to the actual blog page.
    • “NoFollow” for your home page full over “Read More” linking to the complete blog posts – then you may want to apply this: within your index.php file

      Look for <a href=”<?php the_permalink() ?>” then simply add “rel=”nofollow”

      <a href=”<?php the_permalink() ?>” “rel=”nonfollow”

  3.  Are your permalinks customized? Change your permalinks to /%postname%/
  4. Does www and non-www work for your website? To test this – type in into your browser – does it go to your site? Then type in into your browser – does it go to your site? If one of them doesn’t work – then you need to get it setup so it does.Or visit –
    Permanent Redirect Not Found
    Search engines may think and are two different sites.You should set up a permanent redirect (technically called a “301 redirect”) between these sites. Once you do that, you will get full search engine credit for your work on these sites.

    With WordPress it should be setup – however it is coded as a 302 and 301 redirect is best.

    • To get this to work for your website you will need to edit your .htaccess file# Begin 301RewriteEngine OnRewriteCond %{HTTP_HOST} !^ [NC]RewriteRule ^(.*)$$1 [L,R=301]

      # BEGIN WordPress
      <IfModule mod_rewrite.c>
      RewriteEngine On
      RewriteBase /
      RewriteRule ^index.php$ – [L]
      RewriteCond %{REQUEST_FILENAME} !-f
      RewriteCond %{REQUEST_FILENAME} !-d
      RewriteRule ./index.php [L]
      # END WordPress

    If you want to redirect from the www to the non-www then this portion needs to be changed:

    # Begin 301RewriteEngine OnRewriteCond %{HTTP_HOST} !^ [NC]RewriteRule ^(.*)$1 [L,R=301]

Hope this helps you! If you have anything to add – please leave a comment and share with others!

Using HTML Tags in Articles, Blog Posts or Press Releases to help with Link Building…

  1. Using HTML tags in blog posts, articles and press releases can help to improve overall readability and comprehension. Help to organize your information and by providing a link – give the reader a chance to “read more” and provide emphasis on the subject at hand, as well as link to related or supplementary information.
  2. HTML Tag format 101 – all tags start with “<” and end with “>. The text between the “<” and “>” is how the tag operates. You could have <b> = bold, <i> = italics, <u> = underlined. Tag exist in pairs – think of it as a “OPEN” tag <b> and a “CLOSE” tag </b>. The open and close tags surround text. For example… I want to bold this word <b>START</b> and underline this word <i>END</i>.
  3. Maybe you want to have a list to help organize the content within the blog posts, article or press release… Use <ol> for an ordered (also known as a numbered) list and <ul> for an unordered (bullet point) list. Use <li> and </li> around the text line for each item. End the list with either </ol> or </ul> to close the list.
  4. Want to have a Linked URL with Anchored Text? A standard link format is <a href=””>ANCHORED TEXT HERE</a>. Now if you want the link to open in a new window we need to add a target to the link which then looks like this: <a target=”_new” href=””>ANCHORED TEXT HERE</a>.