How Can I Measure My Rankings in the SERPs?

I wrote down this note from a webpage – can’t remember which webpage though… gathering monthly data of who is ranking on the following SERPs: Ask Local & Main, Google Local, Main & Webmaster Tools, Bing Maps, Local & Search Webmaster Central, and Yahoo Local, Main & Site Explorer. [This makes me think to ask – why is Bing Maps included but not Google Maps or Yahoo Maps.]

The best way to organize data is of course a spreadsheet and then keep adding to it monthly or at least quarterly.

SEO (Search Engine Optimization) – What Can You Start With Today?

  1. Analyze the SERPs (Search Engine Results Pages) for your keywords. Who is ranking (aka competitor)? What do you see that they are doing effectively/ineffectively? Learn more about your competition. I tell clients – tell me your top 3 competitors.
  2. Create a list of your competition – again focus on at least the top 3 competitors.
  3. Resources that can help you:
    • Yahoo Site Explorer
    • Google Analytics
    • Google Webmaster Tools
    • Bing Webmaster Center
  4. ¬†Check Google, Bing and Yahoo to make sure the site you want ranked in the search engines is being indexed. The tool I use to help get a client’s website indexed – is by submitting their sitemap through the Webmaster Tools and Plugin: Google XML Sitemaps

Still wondering… How Can I Get My Business/Website Listed in Google?

Here’s how to get started

If you’re new to sharing your content with Google, here’s how you get started:

  1. Submit a URL for inclusion in Google’s index.
  2. Submit a Sitemap through Webmaster Tools.
  3. List your business in Google Places.